With iComfort’s aggressive expansion into high traffic mall locations, Serta looked to TouchPros to design and install a sophisticated iPad application and touchscreen solution. Bedside iPads at each of nine in-store mattresses and two 32-inch touchscreens with integrated computers are located at mall stores at Mall of Louisiana (Baton Rouge, LA), Oak Park Mall (Overland Park, KS), Yorktown Shopping Center (Lombard, IL) and Woodfield Shopping Center (Schaumburg, IL).
Each touchscreen interface provide potential customers with a virtual salesperson capable of providing an interactive experience of the mattress features using high resolution graphics, on-screen video and a sophisticated questionnaire (for ideal mattress selection). iComfort also builds their mailing listing by allowing visitors to sign up for special offers via the touchscreens. For historical trends, each of the devices tracks visitor behavior and reports the intelligence back to a private web site accessible by iComfort personnel. As promotions change through the various store outlets, information can be tailored on a store-level basis or delivered to all stores at once.